With the ever growing popularity of social media sites it is important to have an organized method of managing your relationships on them. Sites like Twitter, LinkedIn, and Facebook give business and consumers alike a place to share there thoughts. That's why, if you join the herd, it is important to maintain your relationship with your customers.
This whole process can get very complicated very quickly. Companies have discovered it is possible to track individuals habits and preferences. Taking advantage of this can create highly targeted leads.