SEO stand for search engine optimization. Customers interested in SEO are generally looking to develop better recognition on major internet search engines. The place in which someone shows up in a particular search is referred to as ones ranking, SEO customers are looking in increase there ranking. SEO customers want to achieve the highest rankings so they are looking for an expert on how a search engine functions. The want to see an SEO service provider investigate the searches people are making according to popular “keywords”. Keywords are terms, phrases or words used to most briefly sum up the essence of a web page. It is important to utilize the content of a web page and match that keywords making the relevance of search more relevant thus awarding a higher ranking.