About Product Placement

A Brief Overview of Product Placement Advertising

Sometimes brand try to disguise them self’s with in the content of an existing form of entertainment. For example when a movie star drinks a certain type of soda during a specific type of scene in a particular type of movie. When this is a result of monetary compensation it is called “Product Placement”. Unlike most ads it is usually not obvious to the consumer that they have just been advertised to, yet the intention is still to have the same type of effect. Product placements can be found in tv shows, movies, comic strips, online content and more.

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