Digital media and its ever growing channels has created a strong need for digital marketing. Digital marketing encompasses such a wide rage of channels from the classics like television and radio, to the emergence of the fabulous internet and everything that it encompasses, like social media marketing. In addition to these one can not forget about marketing on portable digital devices like smart phones and iPads. Digital Marketing is often views as the form of marketing that can also reach across the more traditional channels as well. As we find ourselves living in a more digital world, we find the importance of digital marketing to be ever increasing.