Customers can be very particular about the products or services that interest them. They can be even more particular to how they react to the way these products or services are presented to them. Determining the best sales strategy to communicate the messages that best engage your audience is what marketing does. The right kind of marketing helps communications and business development greatly.
The main goal of Marketing is to engage the customer in a manner that they are properly identified, satisfied, and repeat there behavior. This makes marketing one of the most important aspects of the success of any business. Businesses need to know when they need to change there focus to the foreseen needs and desires of the customers rather than just production. Marketing is the best way to go about determining this.
Knowing what the target market expects, needs and wants is key to creating a successful marketing concept. A business depends on it if they want to achieve there goals.